Defining Audio Visual Promos
Audio visual promos are short segments designed to help media companies introduce and promote a product, whether it`s new or being relaunched. Promos can be created to help inform, educate, entertain, or sell to the audience. In doing this, the product can be in the form of a TV programme, ident, video game, film trailer, even as a music album teaser.
An example of an audio-visual promo can be the 'BBC Four' ident. It is shown as classy; and educated; with the narrator having a quite posh, formal voice, reinforcing the tone of the channel, and what`s to come next to show the audience. This promo has been created to inform the audience and introduce the next show to be played.
As you can see, audio-visual promos are an effective way to attract the audience (most are typically for niche audiences), successfully bringing more engagement to the channels, film, game, etc.
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