P2 - LO2 - Initial Research into Audio Visual Products

CBBC

CBBC is a British free-to-air public broadcast television channel owned and operated by the BBC, aimed for children to teenagers (6-12). The channel has aired iconic shows such as: Blue Peter, Horrible Histories, Hetty Feather, Creeped Out, and lots more!

There are various amounts of shows on the channel that is made specifically to attract females or males, or different ages. Some shows are more mature than others, helping to cater to a more older audience.

Although CBBC is free-to-air, it has a schedule of airing from 7am to 7pm.

In my opinion, the logo for CBBC comes off quite formal, as it is quite a neat look. However, the playful, bold colour of green suggest otherwise that it is still suited more for age (6-12). Before there were previous multiple logos with different, more lively designs.

There are various creative idents that CBBC have created; most involving children; as that is the target audience. The background music is always the same; except there may be a few changes such as added/changed instruments to fit the concept of the ident more. 

An example is shown at 0:13, where the 'Drone' ident is played. We can see the music sounds quite 'techy'; with drone sound effects, feeding into the concept. Whereas at 00:35, when the 'Slinky' ident is showcased; the music is the same flow and structure, except there are instruments changed/added to sounds more synthesised and 'bouncy'; relating to how slinkys move and sound.

The chosen ident 'Drone' is clear to be a morning ident; as the children look to be on their way to school with their mum; while playing with a drone. The bright, natural lighting helps bring a refreshing start to the audience. In addition to the narrator`s voice chanting "CBBC!" being a child`s voice; this feeds into having the audience recognise that this channel is a suitable channel for them to watch, be entertained and understand.

ITV

ITV is a British free-to-air public broadcast television network, aimed at an audience of 16 to 34 years old. The channel has aired multiple iconic shows like: The Only Way is Essex; Love Island; The Chase; GoggleBox; and more!

ITV`s logo has stayed consistent throughout the years, with no change to the typography, except for a few colours and the background. 

As you can see for this ident, there is a blurred vision of a man looking through rows of vinyl records; with the logo fading in and having the inside of the words overlay with the background; letting it seamlessly blend in. The use of neutral colours (Brown, black, grey, white) essentially tells us that the target audience is of an older age range - around 27 to 50 years old. The use of gentle, acoustic music also plays into attracting the target audience.