P2 - LO2 - 3 Initial Ideas

3 Initial Ideas

I have chosen the channel, CBBC, to create an ident.

Here are my 3 initial ideas:

Initial Idea 1:

For my first idea for an ident it will be scheduled from 12pm - 5pm. I have chosen my ident to appear between this timing as it is suited for the afternoon, as a casual yet playful video. My ident will consist of a cat walking around a house; until there is a birds eye view of him walking over a spelling of CBBC. Then there will be the usual chanting of "CBBC!", with a meow sound effect at the end. I am debating whether to have cat treats spelling out 'CBBC', or cardboard cut-out filled with colourful materials. This ident will contain music that is used from previous idents, however the instruments will change to fit the concept. 

• BGM music
• Sound effects (meowing)
• Voice over (children chanting "CBBC!")

Initial Idea 2:

For my second idea it will be scheduled around 7am to 12pm. This particular ident is based in the morning in order to motivate the young viewers to energise and get ready for the day ahead. This ident will consist of two young siblings jumping on their beds and having their jump transition into jumping on a trampoline. However, as the kids jump on the trampoline, there will be 4 letter pillows spelling out "CBBC". There will then be the usual voice over of the children chanting "CBBC!". This ident will contain the same theme tune for the background music, but the instruments will change in order to fit the concept. This is effectively an upbeat and playful ident for the young audience to watch first thing in the morning.

• BGM music
• Sound effects (giggling)
• Voice over (children chanting "CBBC!")

Initial Idea 3:

For my third idea it will air from 5pm to 7pm. As the schedules for the CBBC channel end at 7pm, this ident can help be a way to greet the audience 'goodnight'. The ident will be composed of two young siblings lying in bed together playing with shadow puppets they have made from cardboard cut-out and sticks, as they shine them onto the bedroom ceiling. As it reaches the part where the children whisper-chant "CBBC!", there will be 4 shadow sticks, each having the letter to spell out "CBBC". I have chosen this idea for the ident as it creates a playful, restful mood for the audience. When seeing the activity take place on TV, it gives a sense of creativity and mischievousness. The background music will be the usual theme tune but changed to become more quieter, and fit the 'bedtime shenanigans' concept.

• BGM music 
• Sound effects (giggling, shushing)
  Voice over (children whisper-chanting "CBBC")

MINDMAP: