Analysis and Application of Findings
From the focus groups, I was able to find out what went well in my idents and what needed improvement. Here is the feedback gathered in my audience research:
IDENT 1:
What went well?
- The lighting was very good
- Meowing sound effects are suitable
- Music is fun
Improvements to be made?
- Get rid of the loud sound effects, and certain scenes
- Add in the channel logo
- Add some text to make video clearer
- Make the sound smoother
IDENT 2:
What went well?
- Very cute
- Looks mysterious with dim lighting and acting
- Made sense
Improvements to be made?
- The music transition is awkward, so fix to make smoother
- Silence unnecessary background noise
- Add a voiceover at the end
When considering the advice given for the idents, I am going to improve the following:
IDENT 1:
- Get rid of the loud sound effects, and certain scenes
- Add in the channel logo
- Make the sound smoother
IDENT 2:
- The music transition is awkward, so fix to make smoother
- Silence unnecessary background noise
The reason why I decided to choose not to follow through with certain improvements (Add in a voiceover, add in text) is because I felt that suddenly showing text and and voiceovers would've been too sudden and with the time I had. eft on the project, I unfortunately would've not had the time to be able to add in a perfect voiceover for the idents.
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